The Challenge Since 1963, Mickey Thompson Tires, a subsidiary of Goodyear Tire, has always been an Enthusiast tire Brand. The founder Mickey Thompson built his products to WIN and the company still holds fast to Mickey’s values, his unceasing drive for faster—better. The central characteristic activity at Mickey Thompson—designing & building innovative performance products for automotive enthusiasts. Mickey Thompson Tires & Wheels participates in many different types of motorsports activities.