Their vision, our solution


About Nidec Industrial Solutions

Nidec Industrial Solutions (nidec-avtron) is based in Northeast Ohio and develops, produces and sells top-quality American engineered Avtron Encoders for industrial applications worldwide. Avtron Encoders are the world’s largest-selling brand of heavy and harsh duty encoders. They are sold to a wide range of industries from paper mills to metals, mining, wind power and oil & gas drilling. Anywhere an encoder failure would cost money and downtime, you need an Avtron Encoder.


Nidec-Avtron’s sales team was using an Excel spreadsheet with over ONE MILLION cells of formulas used to try to configure one of 40 different encoder products. One person managed the incredibly complex spreadsheet and adding a new product could take thirty to fourty hours. The sales team had to create a quote for a customer instead of letting the customer do it themselves. Spreadsheet documents were being created for each quote and the look of the resulting printed quote was clunky, unprofessional and did not meet Nidec’s branding standards. In addition, there was no automation to enter a contact or opportunity into Nidec’s Salesforce CRM so the sales team had to manually enter and manage these. Finally, there was no easy way to report on how effective the sales team’s efforts were or roll up results for managers and executives.


The ideal solution would be online and integrated with Nidec’s website. It would allow for easy selection of a configurable encoder while providing custom pricing options depending on discounts or multipliers offered to specific customers. The result would be a PDF built specifically for the customer that maintained Nidec’s brand standards and uploaded directly to Nidec’s Salesforce CRM.

About Our Visionary

The Encoder Product Manager knew his sales and pricing team could be far more efficient if they had an online tool that let customers configure their own encoder and generate a quote and even more so if the quote was automatically uploaded into their Salesforce CRM where the team could then follow up on it.

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The Configure Price & Quote (CPQ) website that Adatasol created for Nidec allowed any administrative staff member to easily enter a new product or modify an existing product. Its “Rulematics(TM)” system utilized a rules engine to only allow a customer to select a properly configured encoder. It generated beautiful PDFs with the look of Nidec’s brand. Salesforce integration was enabled for customer addition, lookup and addition of new opportunities.

The outcome of a vision coming to reality

  • The CPQ tool’s Rulematics(TM) engine provided selections to the customer that only allowed them to configure a working encoder.
  • Integration with salesforce to pull specific customer’s pricing and upload completed quotes for follow-up.
  • Seamless integration with Nidec-Avtron’s website.
  • Results of quotes could be rolled up to managers and executives for reporting on successes and failures.

Let’s create something unique together

From your vision, Adatsol’s utilizes rapid development low code processes and works directly with your team to design, develop and deploy the final result.

Having direct access to the individuals doing the work is a significant advantage in building your software and application needs with us. Get in touch with our developers, and let us turn your vision into a reality!